.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when familiarized to snagging billions in financial backing every year, have brought up almost $360 thousand so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That stagnation results from market saturation, elevated regulative tensions, and economical uncertainties.ADWEEK talked with 5 VCs who remain to invest in adtech companies, despite these obstacles, regarding what they are actually looking for and also what they steer clear of. Maybe unsurprisingly, these financiers are actually targeting opportunities in privacy-focused innovations and also industry-specific places such as linked television.